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Hispanic Marketing News
Lexicon is active in the Hispanic market and a proud member of the community. Below is information about the Hispanic market that may be of interest to anyone considering targeting this growing and underserved market.

Lexicon in the News

Coke Opens Happiness Via Educational Promotion
Nov 25, 2009

This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one-quarter of Coke's domestic U.S. sales. To launch the program, Coke partnered with Lexicon Marketing, the developer and marketer of Inglés sin Barreras (English without Borders), the videobased English learning program in the U.S. Read more

Through Mundo sin Barreras®, Lexicon Marketing bridges the digital divide for Hispanics
May 15, 2009

Lexicon Marketing, LLC launches Mundo sin Barreras to provide an educational and empowering web-portal for Spanish-speakers. Mundo sin Barreras provides resources to help improve the lives of Hispanics in the U.S. through free English language lessons, free access to a board-certified immigration attorney, health and technology channels, and a platform for users to speak-up on important socioeconomic issues. The Dinero (money) and USA para ti™ (USA for you) channels provide readers with a broader understanding of the complex American financial system and available government resources. In line with Lexicon’s mission of enriching the lives of Hispanics and President Barack Obama’s initiative to ensure that Americans have access to technology, Mundo sin Barreras provides a unique platform for Hispanics to learn, overcome technological barriers and connect to the rest world. Mundo sin Barreras is developed and managed by Lexicon Marketing, LLC. Throughout its 35 years in service to the Hispanic community, Lexicon Marketing has been at the forefront of providing Hispanics the tools they need to achieve their dreams in the U.S. For more information, please visit www.mundosinbarreras.com.

Today Lexicon launches the new Computación sin Barreras® website:
Apr 30, 2008

Driven by the lack of programs available in the market to teach Spanish-speakers to use American computers, Lexicon developed Computación sin Barreras®. This easy-to-use, multimedia program provides tutorials for all the basic skills a novice computer user would need. The new Computación sin Barreras website is friendly, easy-to-use and provides detailed information about the educational content and benefits of the program. The website also includes information on special offers, gifts, and free-services. www.computacion.com

Profesiones sin Barreras is a new bilingual vocational school from Lexicon
Mar 25, 2008

WESTMINSTER, CO (March 5, 2008) Lexicon announced the launch of its new bilingual vocational school, Profesiones sin Barreras, a distance-learning institution dedicated to serving the vocational training needs of the adult Spanish-speaking community in the U.S. Profesiones sin Barreras initial course offerings include Medical Office Assistant, Start Your Own Business, Sales and Customer Service, and Careers in Construction. Students can enroll over the phone or online and complete courses at their own pace.

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