Since 1974, we've been removing obstacles for our Hispanic customers, helping them gain their full share of the American dream.
Our faith in the integrity of our customers, our belief that they are among America's most motivated, hardest working, and fiscally responsible consumers, has led to a lasting and loyal relationship.
We've lifted economic barriers, establishing credit for our Spanish-speaking customers when others would not.
Our fun, entertaining, and easy-to-use learning products have opened new opportunities for our customers and their families, paving the way to greater confidence, personal satisfaction, academic achievement, and economic success.
This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one-quarter of Coke's domestic U.S. sales. To launch the program, Coke partnered with Lexicon Marketing...
A message from our CEO
CEO and President