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A message from our CEO

Valeria Rico
CEO and President
Lexicon Marketing

For over 35 years, the sin barreras® brand has been synonymous with trust, experience and service. And today, unscrupulous individuals have used our name to defraud, including threatening members of our community. This type of behavior should not go unpunished. If you have been a victim of this hoax, do not hesitate to denounce them. Call the Federal Trade Commission and tell them your story. And if you have any doubts or questions about the legitimacy of any of our products, please don’t hesitate to contact us.

This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one-quarter of Coke's domestic U.S. sales. To launch the program, Coke partnered with Lexicon Marketing...